Last year was my first as a sole trader, and I had no idea what to expect. I had a mixed experience at the craft fairs that I attended. In theory these craft fairs were test runs to see how it went and what would if anything sell. In my mind despite my best intentions not to, I imagined doing really well. That might sound a bit big headed of me but I had avoided putting my Christmas stock up on Etsy for fear of selling out and not having any stock for my fairs.
However it felt like the odds were stacking up against me as the craft fairs approached. My hubby had been working away and I’d fallen ill with a severe throat infection. It then came to the morning of the fair and we had a freak falling of snow that came down heavily within a hour. The temperature plummeted and in my heart I knew it was going to be a slow day. Who was going to leave their homes on a cold and snowy Sunday to come to a Christmas Fair?
However I went and although it was really quiet, and not at all the hustle and bustle I had been expecting. I still came away feeling like I had a learnt a lot, even if I hadn’t covered my expenses. It was interesting talking to other stall holders and knowing that it wasn’t only my stock not selling. We were all in the same boat.
The next fair I attended was much smaller but also cost a lot less to attend. I didn’t expect much from this fair to be honest as it wasn’t all that well advertised and was more for the parents of the children who attended the preschool. This too was quiet but in fairness I made three times the money I made at the large fair with plenty of advertising.
My table displays I felt were no less Christmassy and appealing than the other stall holders. Nor were my prices too high or too low when I had compared my prices on Etsy and at other fairs I had done reconnaissance at.
So I had come away feeling defeated somewhat but certainly not put off. In reality I had done this year what I had set out to do and that was to have a test run. I learnt my lessons. Some were of surprise to me, and others I had realised as I was going. Below is what I learnt.
So there it is. Today is a new year. A new year to learn from my lessons and try again. Have you learnt any lessons this year?
Speak to you soon.
Wishing you well.
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